What does SEO actually include?
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SEO can involve many different areas, including keyword research,
on-page optimization, technical SEO, Google Business Profile,
local search, content, competitor research, website performance,
and ongoing measurement. The specific work depends on what your
business actually needs. I don't believe in doing work simply
because it's on an SEO checklist.
Is $350/month enough to make a difference?
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It can be a good starting point for many small businesses,
particularly when the focus is on the areas most likely to
improve visibility. The right level of investment depends on
your starting position, competition, website, goals, and how
much work is required. If your business needs a more involved
strategy, we'll discuss that before taking on the additional work.
How long does it take to see results from SEO?
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SEO is generally a longer-term strategy, and there isn't a
universal timeline. Some changes can produce improvements
relatively quickly, while meaningful gains in organic visibility
can take months. Competition, website history, technical issues,
content, search demand, and the amount of work being done all
influence the timeline. We'll track progress rather than promise
a specific ranking or deadline.
Do I need SEO if I already have a website?
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Having a website doesn't necessarily mean customers can find it.
SEO helps search engines understand your website and can improve
its visibility for searches that are relevant to your business.
I'll look at where your website currently stands before
recommending what, if anything, needs to change.
Do you work on Google Business Profile and local SEO?
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Yes. Local visibility is particularly important for businesses
that serve a specific geographic area. Depending on your needs,
local SEO work can include Google Business Profile, local
relevance, location-focused website content, citations,
reviews, and other factors that support your presence in local
search and Google Maps.
Do I need to write the content myself?
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Not necessarily. Content requirements depend on your strategy
and what your website needs. We can identify opportunities for
improving existing content, creating new pages, or addressing
gaps in your current site. If content creation is part of the
plan, we'll determine the most practical approach together.
Can you work with my existing website and other providers?
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Yes. You don't necessarily need a new website or a completely
new marketing setup. I can work with your existing website and
help identify opportunities within what you already have.
If another provider handles your website, advertising, or other
marketing activities, we can also coordinate where appropriate.
How do you measure whether SEO is working?
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Rankings are only one part of the picture. I look at search
visibility, impressions, clicks, relevant queries, website
engagement, leads, and other business outcomes where the data
is available. The goal is to understand whether increased
visibility is actually creating useful opportunities for your
business.
How much work will you need from me?
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That depends on the project. I aim to handle as much of the
SEO work as possible, while recognizing that you know your
business better than anyone. There may be times when I need
information about your services, customers, priorities, or
industry. I'll keep those requests focused and practical.
Can I start small and increase the work later?
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Absolutely. Starting with a focused scope can make sense for
many small businesses. As your visibility improves or your
priorities change, we can expand the strategy to include
additional services, content, technical improvements, new
locations, or other opportunities.
Do you guarantee Google rankings?
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No. No legitimate SEO provider can control Google's ranking
decisions or guarantee a specific position. What I can do is
use available data to identify opportunities, make informed
improvements, monitor the results, and adjust the strategy
based on what we're seeing.
What happens when we first get started?
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We start with a conversation about your business, your customers,
your current website, your competition, and what you're trying
to accomplish. From there, I'll review your current search
visibility and identify the biggest opportunities. We'll then
agree on a practical starting point rather than jumping into
a large package before we know what you actually need.
Still Not Sure Where to Start?
That's exactly what a discovery call is for. Tell me about your
business and what you're trying to accomplish, and we'll figure
out whether SEO makes sense — and where to begin.
Book a Free Discovery Call
